Brand and logo play a large role in any company. Just because you're running a small service business doesn't mean you can ignore your logo and brand. So, what exactly is a logo? To put it simply, a logo is a symbol and/or text that identities your company to the outside world.
A logo is one piece of your overall company brand and is typically comprised of one or many of the following:
A logo can serve many purposes, but the primary ones are:
Brand and Logo are sometimes lumped together to mean the same thing. That isn't entirely wrong, but there is an important distinction that's worth making between the two.Continue reading...