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Brand and logo play a large role in any company. Just because you're running a small service business doesn't mean you can ignore your logo and brand. So, what exactly is a logo? To put it simply, a logo is a symbol and/or text that identities your company to the outside world.

A logo is one piece of your overall company brand and is typically comprised of one or many of the following:

  • Type (your company name, tagline, etc)
  • Imagery, symbols, or other visual elements
  • Color(s)

A logo can serve many purposes, but the primary ones are:

  • Helping your business stand out from the competition
  • Communicate what you do to your potential customers
  • Building awareness of your company within your local service area